About us

Juicee is an independent brand founded by Charles Drouet, a former skateboarder and surfer raised between concrete and coastline. Introduced to surfing by his father, Charles has been immersed in skate and surf culture since the age of five, and has been riding both from a young age. Inspired by the energy, freedom, and style of these worlds, he created Juicee to design the kind of clothing he grew up wanting to wear—raw, expressive, and rooted in both skateboarding and surfing culture.

Stay Juicee.